Manufacturing
At Agile, we’re passionate about achieving marketing and sales goals and accelerating growth for manufacturers whether in food, technology, utilities, telecommunications, IOT, lighting or HVAC, to name a few.
While many acknowledge the dominant role of computer and electronics manufacturing, the direction of manufacturing, excluding computers is positive. Manufacturing growth in the U.S. is important for several reasons including the effect on employment, trade imbalance adjustment and national security.
Agile is experienced in working with both family-run and corporate manufacturers. A client, Meta Design Manufacturing is a young, corporate manufacturer realizing success in the co-creation of parts and home, commercial and civic décor. Agile has found an excellent fit with Meta Design because they give back to their local community in very tangible ways. At the core of their employment philosophy is to hire those who have been incarcerated or are living on the fringes of society. At the heart of their business is giving people a second chance in life.
“At the heart of their business is giving people a second chance in life.”
Agile shares the core value of giving back – in time and friendship to non-profit clients, to employees and to local communities.
Agile is comfortable working with both startup and established manufacturers.
Prior to establishing Agile Digital Marketing, CEO Alan Koenigsberg worked with more than 20 food manufacturers from throughout the U.S. as one of the first online specialty food businesses in the U.S.. The company was formed in 1996. The common thread was a passion from founders and management teams in their mission to share their story and their food or beverage products to a broader audience.
Today, we find stories particularly attractive to an online audience. From early assessment to goal-setting and planning, our team is able to build upon the brand identity already established. Stories are then shared via articles, videos and blogs. Each has a purpose and an intended audience based on persona and which stage a prospect is most likely to be in the buying process – Awareness, Consideration or Decision.
Applying this model to metrics that are derived from past or expected results, goals and solid planning will lead to a successful and sustainable lead generation machine.
Ready to take your business to the next level through a Smart Growth process that leads to lasting success? Let's chat.
